Tune your run?!?

Ever wanted your ipod Nano to be your running coach? Your personal trainer? To have your shoes talk, and your Nano listen? To have your Nano function as a...timer? Yeah me neither. But, with a new partnership between Nike and Apple, using special* running shoes with special* sensors, and a special* receiver for the Nano (*expensive), can make all that happen.

Read a couple business articles about this last week...all in all, the target audience for this set-up is so incredibly small, nobody's expecting this to be a money-maker or something that will change the world of sports. On the other side, the name association/brand recognition they'll get when matching the swoosh and the apple icon together could be a decent payoff. Something else that was mentioned, which is a bit more practical, is a line of Nike workout clothes that have special ipod pockets and areas to hide the headphone chords. On the itunes side of the house, they're looking to create work-out playlists, athlete-chosen playlists, and athletic podcasts. Most of these products mentioned have yet to be released.